Last September the Switzerland-based chocolate manufacturer
Barry Callebaut introduced the "fourth type in chocolate" (after dark, milk, and white) called
ruby chocolate. There is some question as to
how this chocolate variety is produced, but the final product is naturally pink and has a fruity, berry-like flavor. While some chocolate connoisseurs may not consider ruby chocolate to even qualify as chocolate, I am not so particular, and would love to try this new product. Needless to say, I was excited to find out about Nestle's new
KitKat Chocolatory Sublime Ruby, which is made from ruby chocolate. Unfortunately, for now they are only available in South Korea and Japan (the
FDA has yet to approve the newly developed ruby chocolate for human consumption here in the United States). Anyone headed to Japan or South Korea (perhaps for the Winter Olympics?) should be able to find one of these special bars for about $3.60 at KitKat Chocolatory boutiques, as well as about 80 pop-up stores in Japan around Valentine's Day. Future plans include
online sales in other countries, such as France, Germany, the United Kingdom, and eventually the United States when FDA-approved, so I guess I will have to wait a while before trying out the sublime ruby KitKat!
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